Hey, I'm Icaro.
Engineer by day. Creator by camera. I spent a decade building cloud infrastructure — the kind of background that makes briefs organized, timelines reliable, and content structured to actually convert. Based in Miami, bilingual in English and Portuguese, and genuinely enthusiastic about the products I feature.
I create direct response UGC across running & outdoors, fitness & wellness, health tech, fashion, pet, and collectibles — testimonials, skits, product demos, green screen, and B-Roll + VO. Every script, shot list, and edit is mine. And everything I make starts with a product I actually use.
Engineer precision. Creator instinct.
A decade in tech taught me that structure and reliability aren't optional. I bring the same discipline to content — clear briefs, documented processes, and videos built to stop the scroll and convert.
- Based in Miami, FL
- Bilingual: English & Portuguese
- 10+ Years in Tech
- Multi-Platform Creator
Featured Work
Strategic UGC designed to build trust, capture attention, and drive real engagement.
Brand Partnerships
Brands with a real business relationship — product sent, terms agreed, or content licensed for their ads.
By The Numbers
Real results from brand content, straight from TikTok and Instagram analytics.
Figures reflect tracked brand content · updated November 2026.
My Process
Structured, transparent, and on time — every project.
Brief & Research
I study your brand, competitors, and audience before writing a single word.
Script & Shot List
Full script with hook, body, CTA, text-on-screen notes, and shot direction.
Brand Approval
You review and approve the concept before I pick up the camera.
Film & Edit
Shot on professional camera gear, edited platform-native in CapCut with retention-focused pacing.
Deliver & Revise
Final cut delivered on time. One round of revisions included.
Why Brands Trust Me
Strategic, reliable, and built on real experience.
Engineer-Turned-Creator
A tech career built on structure, precision, and reliability. That means organized briefs, clear timelines, and zero missed deadlines.
Real Product. Real Use.
I feature products I actually own and use daily — the scale on my bathroom floor, the electrolytes in my gym bag, the dogs on the couch. Authenticity isn't a creative choice. It's the baseline.
Couple Content Available
Some projects call for duo energy. I create couple content with my partner that's natural, playful, and proven to drive higher engagement.
Hook-Driven Strategy
Every video opens with a scroll-stopping hook and follows a clear structure: problem, solution, value, CTA. Built to convert, not just entertain.
Multi-Platform Native
I don't repurpose — I create native. Cinematic for Instagram, trend-driven for TikTok. Each piece fits the platform it lives on.
Full Creative Ownership
From script and shot list to filming and editing — I handle the entire process. You approve the concept, I deliver the final cut.
What Brands Can Expect
- Authentic on-camera presence (solo or couple)
- Clear product storytelling with direct response structure
- Social-first editing style native to each platform
- Full script & shot list with brand approval before filming
- Strategic messaging, hooks & CTAs in every video
- Professional communication and on-time delivery
What I Deliver
End-to-end content creation, from script to final cut.
Paid Ad Content
Testimonials, product demos, problem/solution videos, skits, and green screen — 30–40s videos optimized for Facebook, Instagram, and TikTok ads.
Organic Content
Unboxings, lifestyle pieces, trend-native TikToks, day-in-the-life — designed for brand awareness and community building.
B-Roll & Voiceover
Clean, cinematic product footage with professional voiceover. Value-prop focused, ready for ads, Amazon listings, or brand pages.
Full Script & Shot List
Every project includes a complete script with shot direction, text-on-screen planning, and brand approval before filming.
UGC Photos
Product and lifestyle stills, including photo sets delivered to paying brands.
My Platforms
Two brands, one creator — double the reach.
@icarobichir
My main brand. UGC portfolio, brand collaborations, running and fitness content, health tech, fashion, pet, and cinematic photography. This is where brands see the work.
@shelftherapystudio
Collectibles, unboxings, couple content, and trend-driven videos. High engagement, playful energy, and the viral side of what I do.
One creator, two platforms, one inbox. Brands get professional portfolio content and niche engagement in a single partnership.
What Brands Say
Straight from the email and DM threads with brands I've made content for.
“It has been a pleasure working with you.”
Paid UGC video + photo set · booked a second product right after“The concept is right… Nothing to change.”
Co-founder · paid UGC for their ad account“I loved it! You guys are amazing. Thank you.”
Brand team · video now running as their paid Instagram ad · translated from Portuguese“Exceptionally reliable and consistently demonstrates high personal accountability. Follows through on commitments, delivers high-quality work, and communicates progress clearly — a highly effective performer who has consistently exceeded expectations.”
Engineering Manager, Cloud Infrastructure · REPAY“Communicates in a clear, professional fashion — providing timely updates and ensuring information is shared at the right depth for every audience. Takes full ownership of complex problems and drives them to resolution with minimal oversight required.”
Engineering Manager, Cloud Infrastructure · REPAY“Demonstrates strong adaptability in a rapidly evolving environment — adjusting priorities effectively, proactively developing alternative plans when challenges arise, and consistently seeking opportunities to improve how the team delivers value.”
Engineering Manager, Cloud Infrastructure · REPAYProfessional performance reference · Year-End Review 2025 · REPAY Holdings
Let's collaborate
Have a product that deserves authentic, strategic content? Let's talk about what I can build for your brand.
Book a UGC project