About

About

UGC Creator · Photographer · Engineer

Icaro Bichir

I spent a decade building cloud infrastructure — managing 100+ AWS accounts, leading PCI-DSS compliance teams, and solving problems that would break most systems. Along the way I picked up a camera. Somewhere between the code and the composition, I realized the same precision that makes a reliable system makes a reliable piece of content.

Now I create UGC content the same way I built infrastructure: with a clear brief, a documented process, and zero missed deadlines. I cover the full range of direct response formats — testimonials, product demos, skits, green screen, B-Roll + VO — and every piece starts from a real place. The Withings scale on my bathroom floor. The electrolytes in my gym bag. The two Pomeranians on the couch. That authenticity isn't a creative choice. It's just my actual life on camera.

Photography is still the creative engine. A decade of shooting travel, lifestyle, and street in South Florida means every frame I shoot is intentional — warm tones, clean compositions, and production value that stands out without looking like an ad.

On Shelf Therapy Studio, I create collectible unboxing, shelf reset, and couple content with my partner Fernanda — high-engagement, trend-native TikToks driven by genuine reactions you can't script.

Work with me

Based in Miami, FL. Bilingual — English and Portuguese. Available for paid ad content, organic videos, product demos, and multi-platform campaigns. One creator, two profiles, one inbox.

Fitness & Wellness Health & Tech Fashion & Accessories Tech & Gadgets Pet Content Collectibles & Toys Travel Gear
Book a project with me